PR Writing

Mini Competitor Analysis: PR Writing

Original Organization: BBC Radio 1 (British radio station broadcast internationally by the British Broadcasting Corporation)

Competitor:

Beats 1 (Internet radio station of Apple, Inc.’s music streaming service, Apple Music)

Information: 

Beats 1: http://applemusic.tumblr.com/beats1

Tagline: “Worldwide. Always On.”

Overview: 

Beats 1 is an Internet radio station operating under Apple, Inc.’s music streaming service, Apple Music. It broadcasts live 24 hours a day to 100 different countries. Beats 1 has offices located in Los Angeles, California, New York City, New York, and London, England.

Personality: 

  • Worldwide
  • Revamped
  • Constant
  • Eclectic
  • Renowned

Positioning:

  • Handpicked
  • Curated
  • On-Demand
  • Innovative
  • Progressive
  • Exclusive

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